Paul Hartunian's Website Shows You How To Get Easy Publicity

Getting publicity is easy.
This web page will show you exactly how to do it.

By Paul Hartunian

After all is said and done, there are actually four different ways to promote a business or cause. You can do it the old-fashioned way and pay an ad agency to run a series of ads for you.

Then there's the basic free promotional method I discuss in detail in my do-it-yourself publicity kit (available at www.MillionDollarPublicity.com ). It involves finding ways to make yourself newsworthy and pushing all the buttons to get yourself in the news as a feature article in the paper or as a talk show guest on television or radio. You can establish yourself as a local celebrity (for more information go to www.BecomeACelebrity.com). Finally there are stories everybody is dying to hear that guarantee you plenty of easy publicity. That's what this web site is about. A few of these ideas may cost you a bit of money to implement, but the resulting Publicity will be worth much more than what you might get, had you tried to spend the same amount of money at the advertising agency.

The way to get easy publicity is to create a news event that'll entice the media to come rushing for a story. It's a little something commonly called press agenting. It used to happen back in the 60's when guys sat on the top of poles in parking lots or women were hired to sleep on beds in display windows at department stores. They became news. People were all interested in who the "fool" was on top of the pole. Circuses used to get all kinds of free publicity by parading elephants and clowns down Main Street. Anything that might make for an interesting story can become a publicity stunt.

We've all seen the bins in the malls offering free drawings for vacations. Those vacations actually cost the promoter anywhere from $3 (for the two night, three day packages) to $50 each (for the cruise or week vacation). The problem is, they're everywhere. And most of us realized the prizes you win include a hard to register for vacation that comes complete with a 90-minute time-share presentation. But the idea of a free vacation definitely has an appeal to it. It's something most of us know we could use. And with a little imagination, it's something we can easily convert into a powerful publicity stunt. So why don't we find a worthy cause and associate ourselves to it?

For example, let's pick the Make-A-Wish foundation. It deals with terminally ill children and is an easy cause to promote. We're going to create a program that makes all the local children aware of the Make A Wish foundation. Kind of a "I wish I could help a kid in need" approach. We're going to mount a citywide contest where children are asked to write an essay entitled: "If I Could Grant You a Wish". The idea is that children around town will come up with packages they'd like to offer to a child on the Make-A-Wish Foundation. The winning 100 entries are all going to be put together in a book that'll be published and given to the Make A Wish Foundation to give to kids as an idea jogger for them to come up with their own wish. We're also going to organize a party where the 100 winners (and their parents) will get a free dinner at a local hotel or restaurant. The winning entry is going to get to go on a vacation to Disney World in Florida.

It may sound expensive, but it isn't. We're going to offer the various participants in this package a sponsorship option. Basically, since we expect to get so much free publicity out of it, we're going to ask a local hotel to donate 100 meals in exchange for getting their name associated as a sponsor. Disney will be contacted and offered free publicity if they'll give us a weekend pass, hotel and meals for the family. A national airline will only have to fork over 4 tickets (we'll make the entire package a package for 4 in case there's a sibling involved). Then we're going to set up a speaker/entertainer to go around town doing school assemblies and handing out sheets advertising the event.

Your publicity comes from the name of the package. For example, you can call the package the "Springfield Hardware Make-A-Wish Contest". If you send out press releases around the country, you're sure to become nationally famous. It's the kind of thing everybody would love to hear about. It definitely qualifies as a news story. You can get started at my site located at www.PressReleasesMadeEasy.com, or you can get all the information I have available, including fax and email addresses for all he major news outlets around the country, samples of successful press releases and all kinds of help putting together a publicity package in my complete, do-it-yourself publicity kit which is available at www.MillionDollarPublicity.com.

Some other ideas that might be converted into plenty of free publicity might include:

1 - Breaking a world record. A friend of mine got national exposure for a local magic club in Florida by staging "The World's Longest Non Stop Magic Show". It ran just over a week, sold all kinds of tickets, talent was volunteered by virtually every major magician in the state (with the promise of ending up on the program and getting a diploma at the end). It made a 4 man magic club into one of the larger ones in the country in a little less than a month.

2 - Play off an icon. I made a bundle of money by really selling the Brooklyn Bridge. People still remember that time, back in the mid 80's when "some guy" offered pieces of the bridge for sale. The media ate it up. You can get the whole story about how I did it at www.Hartunian.com/bridge

3 - Set a new trend, establish a tradition. Coca cola has certainly gotten more than its share of free publicity by hiring face and body painters to offer free face painting in the lobbies at ball games. How about offering something that ties in with a local (or national) sports team. Every time the home team wins, you offer gasoline at half price the next day, or meals at $2 or tickets to your show at $1. Anything that makes those thousands of fans feel like you're in on the celebration. If you can manage to keep the discount to where at least your expenses are covered, it's sure to become the talk of the town (and translate into more than a few new customers after every game).

4 - Do a survey. We live in a society where survey results are considered authoritative conclusions. If 9 out of 10 people do anything, we assume it must be right. Find a topic related to your business and mount a major survey. You might even find a paper or magazine somewhere willing to help publicize it for you (and get you more free publicity).

5 - Just tell people what you know. You may know 16 simple ways of getting rid of fleas in dogs. Or 9 ways to legally avoid a tax audit. Or 7 ways to get upgraded to first class on airlines. Or 12 ways to make dinner for under $10. You may think it's routine information that no one wants. You're wrong - and you're missing out on some great publicity opportunities.

When you go after publicity in the right way (which I teach you in my do-it-yourself publicity course), any of these ideas can net you thousands of dollars in free, easy publicity.

Want to find out more about how publicity can help you? Click on the links on the left side of this page.

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Getting publicity is easy. This web page will show you exactly how to do it.

Getting publicity is easy.
This web page will show you exactly how to do it.